This logo  was designed to be simple, relatable and easy to recognize. The company’s mission is to teach children to swim, scuba dive and about general water safety. The use of dive goggles in the company logo as an easily recognizable piece of diving equipment is meant to reinforce the business purpose. The color palette was chosen to imitate the feel of cool, clear,  blue water. The bubbles were added to give the underwater reference and the light reflecting in the water. This along with the sign painter script in the logo name gives a whimsical fun feel to the logo.